inDirect Connect

by Robert Bertazon

August 13, 2020 @ 4:00 pm – 5:30 pm
$10 & Up
Verna Regler


4:00 – 4:05 p.m. – Welcome! | MCN
4:05 – 4:35 p.m. – Event Host | Intero Advisory
4:35 – 4:45 p.m. – Sponsor Presentation # 1
4:45 – 4:55 p.m. – Breakout Session # 1
4:55 – 5:05 p.m. – Sponsor Presentation # 2
5:05 – 5:15 p.m. – Breakout Session # 2
5:15 –5:25 p.m. – Sponsor Presentation # 3
5:25 – 5:35 p.m. – Breakout Session # 3
5:35 – “Official” Closing Remarks & Ongoing Network

Host: Intero Advisory

Sponsors: TBD

Topic: “Business Development” – Elevating Your LinkedIn Presence: Generating Referrals & New Opportunities


This highly interactive presentation challenges entrepreneurs, executives, and sales, marketing, and recruiting professionals to think differently about their personal brand, network, and engagement on LinkedIn. Attendees will gain clarity, insight, and actionable next steps including how to elevate their presence; generating referrals and new business opportunities.


Attendees will learn:

  • The importance of a well-crafted LinkedIn profile
  • How to maximize their network
  • How to search for new connections
  • The importance of engaging strategically on LinkedIn


Colleen McKenna launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 600 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques and to tens of thousands of business professionals.

Her membership site, blog and podcast reach a global audience and more than 600 companies have benefited from her expertise.

The Intero team, over an 18 month period sourced more than 80,000 LinkedIn profiles for clients across the country for lead generation and recruiting. On behalf of one client, Intero secured more than 2.3 million in new revenue.

With a personal approach to business, Colleen and Intero shake up the status quo by maximizing an individual’s network, personal brand, and expertise.

Colleen has worked with and for startups to market leaders like Xerox, Consolidated Graphics and Carefirst. She earned her M.A. in publication design from the University of Baltimore and a B.S. in mass communication from Towson University.

Contact information: | 410.458.6960 |


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