Calendar

Online group and one-on-one networking.

Event Host for the Month

Sponsors*

Online group and one-on-one networking.

Event Host for the Month

Sponsors*

Itinerary:

4:00 – 4:05 p.m. – Welcome! | MCN
4:05 – 4:35 p.m. – Event Host | Intero Advisory
4:35 – 4:45 p.m. – Sponsor Presentation # 1
4:45 – 4:55 p.m. – Breakout Session # 1
4:55 – 5:05 p.m. – Sponsor Presentation # 2
5:05 – 5:15 p.m. – Breakout Session # 2
5:15 –5:25 p.m. – Sponsor Presentation # 3
5:25 – 5:35 p.m. – Breakout Session # 3
5:35 – “Official” Closing Remarks & Ongoing Network

Host: Intero Advisory

Sponsors: TBD

Topic: “Business Development” – Elevating Your LinkedIn Presence: Generating Referrals & New Opportunities

THE PRESENTATION

This highly interactive presentation challenges entrepreneurs, executives, and sales, marketing, and recruiting professionals to think differently about their personal brand, network, and engagement on LinkedIn. Attendees will gain clarity, insight, and actionable next steps including how to elevate their presence; generating referrals and new business opportunities.

TAKEAWAYS

Attendees will learn:

• The importance of a well-crafted LinkedIn profile
• How to maximize their network
• How to search for new connections
• The importance of engaging strategically on LinkedIn

THE SPEAKER

Colleen McKenna launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 600 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques and to tens of thousands of business professionals.

Her membership site, blog and podcast reach a global audience and more than 600 companies have benefited from her expertise.

The Intero team, over an 18 month period sourced more than 80,000 LinkedIn profiles for clients across the country for lead generation and recruiting. On behalf of one client, Intero secured more than 2.3 million in new revenue.

With a personal approach to business, Colleen and Intero shake up the status quo by maximizing an individual’s network, personal brand, and expertise.

Colleen has worked with and for startups to market leaders like Xerox, Consolidated Graphics and Carefirst. She earned her M.A. in publication design from the University of Baltimore and a B.S. in mass communication from Towson University.

Contact information: colleen@interoadvisory.com | 410.458.6960 | linkedin.com/in/colleenmckenna

Websites: interoadvisory.com | inside.interoadvisory.co

IRG Focus: Accounting Issues, Concerns, Software Products, Best Practices, etc.
IRG Objective: To promote and provide education; disseminating information to group meeting attendees relative to the ARG’s focus while following an interactive, attendee friendly meeting format.
Cost: Members: Free | Non-Members: $50 pp Per Meeting
MCN Group Liaison: Kristin Bailey, CPA, CCIFP, CCA | Principal | KatzAbosch
Co-chair of the Firm’s Construction Services Group

The Particulars

• Group Meetings will be conducted via Microsoft Teams.
• Virtual meetings may be interspersed with face-to-face meetings, when allowed by State Guidelines and, if the group at-large agrees.
• Meeting length: 30 – 60 minutes.
• Meeting will start and  end on time. Please be prompt.
• Group Size: Unlimited
• Group Liaison is an MCN “Industry Partner” member firm in good standing.

LRG Focus: Legal Issues & Concerns Facing Construction
LRG Objective: To promote and provide education; disseminating information to group meeting attendees relative to the LRG’s focus while following an interactive, attendee friendly meeting format.
Cost: Members: Free | Non-Members: $50 pp Per Meeting
MCN Group Liaisons: Brian Loffredo, Principal & Jim Ries, Director of Business Development, Offit Kurman, P.A.